Facebook Advertising

December 30, 2011

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If you’re wondering how important Facebook advertising is, check this out:

Facebook marketing studies show that brand campaigns have doubled and CPC and CPM prices on the social site are on the rise. If your marketing team aspires to have a formidable Facebook presence, there’s no time like the present.

ClickZ News has gathered three brief case studies from emerging online companies – to catch a glimpse of what practices are working in the Facebook advertising field.

ClickZ News has gathered three brief case studies from emerging online companies – to catch a glimpse of what practices are working in the Facebook advertising field.

Travel Site Says Facebook Ads Beat Search Marketing by 7X

Over several recent weeks, U.K. travel site On the Beach began testing Facebook ads to see how they compared to its paid and organic search efforts. Increasing Facebook followers was secondary.

Based on 30 campaigns, On the Beach said Facebook trumped the search marketing channel by a considerable margin. For every seven sales where Facebook ads were the first click in the purchase funnel, there was only one conversion originating with either a paid or organic search click. The site revealed the data-point in conjunction with its Facebook ads technology vendor Upcast and marketing agency I Spy.

They targeted 18- to 64-year-olds initially, but testing helped them whittle the target group down to women 35 to 54 years old. They tested dozens of ad creatives and day parts before launching the campaigns that brought in the 7X figure.

Read more at Clickz

Taken from this Clickz article