Authenticity with Rick Webb

August 18, 2014

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Steph with Ken Wheaton, Managing Editor of Ad Age

One of the Ad Age Small Agency Conference speakers I personally enjoyed was Rick Webb. Webb, a BU Grad, co-founded The Barbarian Group in Boston and now lives in NYC, where he is an entrepreneur and investor. Webb talked the audience through highlights from his soon to be released book, “The Age of Digital Marketing”. Webb spoke about authenticity and frankly this stuck out to me, because he’s just that – authentic, real, funny and even a little self-deprecating.

If you’re going to say you’re authentic, then BE authentic.

  • He used an example where he ‘caught’ employees writing fake positive digital reviews for a client – and yes, he was horrified, this went completely against his company’s guiding principles
  • Avoid smoke and mirrors at all costs
  • Be known for what you’re good for first, don’t be everything to everyone

Employees happiness is directly tied to the company’s vision.

  • And consider, do you need a different outward vision than inward?

At NorBella, we don’t ever promise what we can’t deliver. Our client relationships are premised on honest conversations, even the difficult ones, as they strengthen how we work together and the successes that we share.

– Steph