Social Media and Hiring
August 27, 2014
A while back, BDCWire asked us to shed some light on social media when it comes to potential new hires. This got us thinking about how much information is floating around the good ole’ www and we made sure to check all of our own privacy settings right then and there. That old photo from freshman year when Busch Lights were for dinner, a casual game of flip cup or your best attempt at a keg stand, that’s still up on Facebook or and old blog rant, could turn off a future employer.
Looking for a new gig? Make sure you to do a spot check of your digital presence. Google yourself and see what comes up, and don’t forget to check the image results and the pages where those images live. Next, check your settings on your social accounts. We’ve seen friends change their social name and identity when looking for a new job, although this is an easy way to get around people finding you, we think changing your security preferences is a better bet. If you are going after a job in marketing, you should absolutely have a digital presence and be searchable. The extent of content you share, however, is up to you.
Unless your privacy settings are buttoned up, always do a gut check before you publish on any social channel. The old saying, “Don’t write anything you wouldn’t want published on the front page of the New York Times” now translates to “Don’t tweet anything you wouldn’t want included on a Buzzfeed ‘What not to do’ list.” While you have every right to tweet what you want, keep in mind that everything you post may be available for future employers to view.
When it comes to searching and hiring for employees, companies have your social channels at their disposal to get to know you. Companies can check your accounts and make a judgment on whether you stand up to their core values or mission statement based on what they see. We say, let them get to know you in-person and don’t give them an option to make a digital judgment. Your social-self is your digital brand, and you should always put your best foot forward.