Norbella Celebrates Five Years of Strong Growth

October 27, 2014

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MEDIA CONTACTS:
Rachel Poor
rachel@threadcomm.com
617-875-0553

Aileen McQuillen
aileen@norbella.com
617-542-1040, ext. 321

NORBELLA CELEBRATES FIVE YEARS OF STRONG GROWTH

Boston-Based Media Agency Increases Revenue to $58 Million; Grows Client Roster and Staff; Doubles Office Space

BOSTONOct. 20, 2014 Norbella, a full-service media agency founded in 2009, goes beyond traditional media planning and buying to create meaningful interactions between customers and brands in today’s changing media landscape and, as a result, has experienced tremendous growth.

In the five short years since its founding, the company multiplied its billings 40 percent year over year to $58 million. Norbella has also secured an impressive client roster of local and national brands including the Arbella Insurance Group, Bertucci’s, the Boston Symphony Orchestra, Cumberland Farms, Lahey Health, Join.me and moo.com.

“Norbella has grown exponentially because we recognize that media is no longer just about impressions, but how a brand can make an impression overall,” said Stephanie Noris, president and founder of Norbella. “Our proprietary Media+ approach is about being proactive and bringing our clients ideas and insights that exceed their expectations. We also leverage cutting-edge technologies to find, connect and optimize every opportunity while staying on top of the latest consumer behavior research.”

Norbella’s staff expanded from two founders to more than 20 employees whose expertise ranges from media planning to social marketing and public relations. The agency’s newest hire, Alice Campbell, joins as Director of Marketing, bringing 15 years of marketing and business development experience.

To support its rapid growth, Norbella is doubling its office space, working with local architectural firm ACTWO Architecture to build a new office in Boston’s South End neighborhood.

“Norbella continues to create innovative programs to deliver Arbella’s message to customers and make our brand more relevant in their lives, as is the case with the current ‘Mix Lounge’ partnership they are executing,” Gayle O’Connell, senior vice president of human resources and marketing communications at the Arbella Insurance Group.

“Through the sponsorship, Norbella developed a creative platform thinking outside the traditional media buying box. The program is connecting our customers with current top artists, and we are happy to see how the public engaged with it and shared it on social media.”

Ashley Haseotes, founder of One Mission, a pediatric cancer foundation, noted that Norbella has played a vital role in showing the public that giving to this charity makes a direct and immediate impact in the lives of children fighting cancer.

“Norbella’s integrated strategies have been crucial in helping us grow from 700 families to 900 families over the past three years, especially in regards to our biggest annual fundraising event, the Kid’s Cancer Buzz Off. Their social media strategy for our 2014 Buzz Off increased our Twitter impression by 561 percent from May to June and more than doubled our Facebook page engagement rate.”

Norbella is celebrating its fifth anniversary this week with a new website loaded with content and videos. For more information, visit www.Norbella.com, connect with them on Facebook at www.facebook.com/NorbellaBoston, or follow them on Twitter @Norbella.

About Norbella
A full-service media agency based in Boston, Norbella takes a unique approach to elevate the media buying and planning process and strategically integrate all facets of communication solutions into client campaigns. The agency prides itself on creating meaningful interactions between clients and their customers, creating brand equity beyond a click, radio mention, or tweet. Norbella’s proprietary approach “Media+” has helped clients like Cumberland Farms, Arbella Insurance, Bertucci’s, DCU and Boston Symphony Orchestra achieve their marketing and business goals. For more information, visit www.norbella.com.