Join the Norbella Team: Digital Media Assistant

February 26, 2015

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Job Description:  We don’t settle for easy so that we are able to deliver brilliant results. The Digital Media Trafficker is directly linked to supporting the digital buying teams and plays a vital role in campaign management. This role is fully immersed in the essential day to day details including managing all operational aspects of digital ad trafficking including set up, campaign management, optimization, reconciliation and reporting.  This position requires an eagle eye for attention to detail, stellar organization, the ability to multitask in a very fast paced environment and is someone who is passionate about the technology and trends that impact our growing business.


  • Supports digital media buyer with RFPs, plan/buy development, and presentations as necessary
  • Handles issuing and confirming insertion orders in a timely and accurate manner
  • Completes digital creative specifications and deadlines for creative agencies
  • Sets up campaign in our 3rd party ad server (3PA) (sites, placements, creative), uploaded creative into our 3PA, tests click through, generates ad serving tags, and sends tags to sites. Works with digital media buyer to determine tracking plan and reporting schedule
  • Generates conversion tags and sends to webmaster for pages to be tracked
  • At campaign start, provides screenshots and ensures that impressions, clicks and post-impressions and post-click activity is being accurately tracked
  • On a daily basis, monitors delivery for active digital campaigns
  • Pulls data from our 3rd party ad server (3PA) and converts into information and then transforms information into insight for campaign reporting, recommends optimizations plans
  • Pro-actively recommend optimization solutions to better serve advertiser needs
  • Possess awareness and proactive thinking in the evolution of the digital landscape by increasing knowledge of new technologies, products, IAB standards, advertiser demands and client experiences
  • Partner with internal teams to ensure successful campaigns that meet or exceed client goals
  • Set up and manage third-party tracking on behalf of partners
  • Troubleshoot any campaign / creative issues that affect tracking, implementation, or reporting
  • Creates systems for keeping campaigns organized and able to prioritize and handle a number of tasks simultaneously
  • Expected to fully understand work flow process and collaborate with buyers on smooth daily administration of media authorizations, budget summaries, media invoices and reconciliation
  • Leads by example by living Norbella’s Core Values

Evaluation Competencies

  • Productivity
  • Organization
  • Job Knowledge
  • Judgment
  • Creativity
  • Reliability
  • Flexibility
  • Communication
  • Initiative
  • Teamwork
  • Analytical
  • Insightful


  • 1-2 years’ experience preferred and digital media experience a plus.

Please email STACEY@NORBELLA.COM to apply!