Our approach

If data were a drug, let’s just say we’d need an intervention. Because everything we do reeks of research and analytics. Arbitron. Simmons. Scarborough. Nielsen. MRI. SRDS. SQAD. We use the most powerful tools available to validate strategies and gain insights that go beyond demographics.

What does our target consume at breakfast? The New York Times or talk radio? What do they think about on the train? What’s their favorite TV show? What do they watch it on? Do they tweet, post, blog? Do they shop online or off?

It’s an exhaustive exploration that helps lead us to the “must have” media platforms that will get the best response. We also examine geography for test marketing, competitive spend, other creative in the category, and more to make sure our client’s strategy is unique, and the campaign efficient and effective.

We integrate content & contact. Paid to unpaid. Traditional to digital. Social to search. It’s all IMC – integrated marketing communications. One message blended across many media channels offering consumers one consistent brand experience. Few media agencies do this better than Norbella. The key to our success: the trust and relationships we share with our partners. From day one, we work side by side with clients, research firms, media channels, creative teams and PR partners, sharing ideas and collaborating innovative ways to make campaigns stand out, run smoothly and move business.

Passion and Persistence is the essence of everything we do. We go way beyond good rates and placements, frequency and reach. We believe in a research-based, results-focused approach that doesn’t squelch creativity.  But unleashes it.  To do this, we listen to our media partners. Learn as much as we can about the opportunities they can offer.  Create smart cross-platform strategies based on where, when and how to reach the right audience. Negotiate added value for no added dollars.  And continually break barriers to deliver results beyond our clients’ expectations. Did we forget anything?

We find meaning in the metrics. There’s nothing we hate more than wasting a client’s money. So we don’t. Instead, we invest in technology that breaks data down into user-friendly dashboards that quickly, and clearly, show us what’s working and what isn’t. Where to evolve and adjust a campaign. And how to have actionable conversations with consumers that optimize a client’s message and media spend for future growth.  It’s a little thing we call flesh in numbers.

Below is a sample data dashboard demonstrating the many ways we measure the performance of a single campaign: