What we do

Navigating today’s media landscape takes guidance. Reaching consumers has never been easier.  But, connecting with them? Not so simple. It’s why you’ll often find us at the office after hours, sleeves rolled up, thinking caps on learning about every aspect of a client’s business.  Using sophisticated research tools to identify our most valuable target. Formulating objectives. Determining the mix that will achieve them. Deconstructing data. Investigating new technologies.  And developing integrated media strategies that will reach the right demo at the right place and time, and make our client’s dollars work, well, even harder than we do.

We think new media demands a new vision. Some say a brand is no longer owned by the company, but co-owned with consumers. We think that’s a good thing. Because it provides an opportunity for you to integrate your brand into relevant conversations with your customers wherever they might be in the digital world. Your customers are a media channel as they spread the message for you. Measure that dialogue in real-time to see if it’s going the way you want.  And change it if it’s not to make the online experience more impactful and rewarding.

Of course, we couldn’t make these connections without the services of our partners. Each adds a different weapon to our arsenal so we’re always able to choose the best tool for the job.

• banner ads
• rich media
• mobile
• digital out of home
• apps
• webinars
• video content

Test. Measure. Optimize. Learn. Repeat. More than ever, what gets measured, gets optimized, and what gets optimized gets funded. As a result, direct response (DR) is not only surviving in the digital age. It’s thriving. No surprise to those of us at Norbella who cut our teeth at some of the largest DR agencies in the country.

Combining our experience with all the latest DR tools from call-tracking to web analytics to cookies, we can show clients exactly who is taking action, and when. Test the effectiveness of different messages. Remove those that aren’t performing and optimize those that are. In a nutshell, drive aggressive key performance indicators that grow businesses and build brands.

• direct mail
• email
• CPC
• display
• DRTV
• endorsement radio

Social media: a giant leap for learning. Peer reviews, Facebook likes, twitter followers, blog posting, web videos, RSS feeds, wikicasts. These are just some of the tactics we can use to gain more attention for your brand and give you as strong of a presence online as off. By conducting social audits we can tap into conversations, learn what is being said, by whom and where. Determine share of voice. Identify key influencers. Then use these insights to set goals, develop strategy and allocate resources for your best return on engagement.

Top of the list? Here we go. Let’s face it.  It doesn’t make sense to have an online campaign or content if your target can’t find it.