Arbella, 25th Anniversary Celebration Campaign, Boston.com Homepage Takeover Digital Advertising Campaign
Arbella celebrated its 25th Anniversary in October of 2013 and wanted to connect with the local audience in a meaningful way. We bought a first-ever content marketing homepage takeover on Boston.com, clicking through to a microsite complete with then and now photos of popular Boston landmarks from 1988 to 2013. When visitors reached boston.com, the headlines shifted back to those of 1988, including a story on Arbella’s launch into the market place. Our integrated campaign drove CTR’s that outperformed industry standards by 20%, drastically increased Arbella.com site visits and was nominated for a MITX “What’s Next Award” in 2014.