Bertucci's, Pay it Forward, Broadcast Media Campaign
We were tasked with creating an effective campaign to increase awareness and consideration of Bertucci’s. We partnered with a Greater Media, who provided us with the reach to communicate our message effectively, as well as, provide the flexibility and resources to run a cross-channel and multi-faceted campaign sourced through radio. In addition, we coordinated multiple food drops to the stations, providing lunch for the DJs and staff. We saw Boston restaurant foot traffic and year over year sales increase in eleven out of the fourteen weeks surrounding our campaign on-air dates, which resulted in a positive overall increase in sales for the quarter. This campaign won a Boston Ad Club Media Maven award for Best Use of Radio in 2014.