Boston Symphony Orchestra, Tanglewood, Integrated Media Campaign
We produced a strategy for promoting the Boston Symphony Orchestra’s Tanglewood to build regional awareness in hopes of attracting classical music enthusiasts and promoting the venue as a travel destination for lifestyle events. The campaign included public TV, native advertising, radio sponsorships, programmatic media buying, newspapers and magazines and out of home tactics. As a result of our campaign, Tanglewood attendance rose 4.5% over the previous year. Additionally, the digital campaign outperformed the previous year’s campaign by 10% on a ROI basis.