KaBOOM, America's Most Playful Family Contest, Digital and Paid Social Media Campaign

KaBOOM! was conducting a first-time, nationwide search for “America’s Most Playful Family” and we used rich digital media and paid social to efficiently deliver to a targeted national audience. Overall, we drove hundreds of qualified entries for deserving families and exposed the KaBOOM! mission to millions of people who would be interested in and could benefit from what the organization stands for.