cybereason

Breaking Through a Crowded Conference Landscape

CHALLENGE
After a 28-month hiatus during COVID, the RSA Conference returned to San Francisco in 2022 gathering top companies and talent within cybersecurity. Following their recent rebrand, Cybereason, an end-to-end cybersecurity solution, wanted to have a strong presence within & surrounding the conference to reach attendees in an impactful way to break through the crowded conference landscape.

STRATEGY

Our team developed a media strategy to engage with conference attendees through high impact and unique media formats in key locations surrounding the conference.  Outdoor media was the primary channel for this campaign, including digital bulletins, large format wallscapes, transit, wild postings, and a hand-painted wall mural in a high-foot traffic area. Our team collaborated with Cybereason to promote this content on social media to drive additional exposure & engagement.

Results

  • Delivered 11,700,000 brand impressions

  • Drove strong engagement on social among key target audiences and internal stakeholders